[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram launches Boomerang

Instagram has just launched Boomerang, a new app that lets you create short looping videos.

Back and forth

Instagram announced the news in a blog post.

“Capture a friend jumping off a diving board, defying physics as she flies back and forth through the air. Transform an ordinary selfie with your friends into a funny video.”

Just loopy

Boomerang works on iOS and Android, at the press of a button it takes 10 rapid fire photos.

It then stitches these together to form a one second video that can be played both backwards and forwards.

Videos can be filmed in landscape and shared on Instagram, Facebook and the major social networks.

The gift that keeps on GIFfing

The launched comes as Facebook gets more serious about short-form video and GIFs.

Facebook is trialling GIF discovery options for its mobile users, now Instagram-owned Facebook has Boomerang.

In short, expect more GIFs before the year’s out.

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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