[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram: Men vs Women

Instagram constantly gifts us with all sorts of impressive figures and milestones. Earlier this year the platform passed 200 million users, while many predict it will overtake Twitter before the year’s out.

But how do men and woman use Instagram? A new infographic from TOTEMS might have the answer.

Man look

It turns out that men are more active on Instagram than women – sort of.

TOTEMS found that men are more likely to be followed than women. 59 per cent of users with over 10,000 followers are men, while when it comes to power users (those with over 1 million followers), 54 per cent are men. 

However women follow more brands than men, accounting for 53 per cent of followers of the top 50 Instagram brands.

National differences

Instagram use differs markedly from country to country. Males make up the vast majority of Instagram users in Saudi Arabia (85 per cent), Iran (82 per cent) and India (75 per cent).

While in South East Asia women are far more active on the platform. The top three countries for female users are Thailand (65 per cent), The Philippines (64 per cent) and Vietnam (62 per cent).

Brand banter

The sexes are divided when it comes to brand categories on Instagram. Guys prefer energy drinks and football, with Monster Energy, Red Bull, and the NFL having the greatest number of man fans.

On the flip side women are keen on fashion and cosmetics. Urban Decay Cosmetics (84 per cent), MAC Cosmetics (82 per cent) and Forever 21 (81 per cent) attract the highest percentage of female followers.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through Sept 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Sept SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: LinkedIn Pages, Ads, Campaign Manager, Pixel Tracking, & More on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

YouTube Marketing: Organic & Paid Video Mastery on Thursdays from 10 am – 12 pm AEST

  • Module One: 2022 YouTube Marketing Trends, Opportunities & Challenges
  • Module Two: YouTube Channel Optimisation, Analytics & Video Engagement
  • Module Three: Understanding YouTube Video’s Algorithm & Content Marketing
  • Module Four: YouTube Video Ad Campaigns & Influencer Marketing

LinkedIn & B2B Social Media Marketing on Fridays from 11 am – 1 pm AEST

  • Module 1: 2022 LinkedIn & B2B Social Media Marketing Opportunities
  • Module 2: LinkedIn Content Marketing, Engagement & Brand Building
  • Module 3: Thought-Leadership, Employee Advocacy & Personal Branding
  • Module 4: Creating High-Performing LinkedIn Ads Campaigns

 

Leave a Comment