[SMK] Social Media Knowledge


Instagram: Men vs Women

Instagram constantly gifts us with all sorts of impressive figures and milestones. Earlier this year the platform passed 200 million users, while many predict it will overtake Twitter before the year’s out.

But how do men and woman use Instagram? A new infographic from TOTEMS might have the answer.

Man look

It turns out that men are more active on Instagram than women – sort of.

TOTEMS found that men are more likely to be followed than women. 59 per cent of users with over 10,000 followers are men, while when it comes to power users (those with over 1 million followers), 54 per cent are men. 

However women follow more brands than men, accounting for 53 per cent of followers of the top 50 Instagram brands.

National differences

Instagram use differs markedly from country to country. Males make up the vast majority of Instagram users in Saudi Arabia (85 per cent), Iran (82 per cent) and India (75 per cent).

While in South East Asia women are far more active on the platform. The top three countries for female users are Thailand (65 per cent), The Philippines (64 per cent) and Vietnam (62 per cent).

Brand banter

The sexes are divided when it comes to brand categories on Instagram. Guys prefer energy drinks and football, with Monster Energy, Red Bull, and the NFL having the greatest number of man fans.

On the flip side women are keen on fashion and cosmetics. Urban Decay Cosmetics (84 per cent), MAC Cosmetics (82 per cent) and Forever 21 (81 per cent) attract the highest percentage of female followers.

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