[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram moves into the web for new markets

In its continuing march to world domination under the approving wing of Facebook, Instagram now lets users share content via its mobile website.

Mobile first, but only just

Until now, the vast majority of people use Instagram via its native app. Indeed, web and desktop options for the platform have been virtually non-existent.

The strategy worked – Instagram now has over 600 million users, and a healthy presence in most developed markets.

Yet as growth slows in these regions, providing a more robust mobile website gives users in developing markets, who may have slower internet speeds and higher data costs, the ability to ‘Gram at will.

Out and about

Instagram’s new mobile site now lets users share photos, and features and slimmed down tab. Filters, video uploads, Stories, and Direct Messaging don’t make the cut.

The update follows Facebook’s move into developing markets, with the release of the Facebook Lite and Messenger Lite apps. And with 80% of Instagram users residing out the US, the refreshed mobile website could see that number rise.

Have you ever used mobile websites instead of apps? Let us know how it went in the Comments.
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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