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DIGITAL MARKETING NEWS

Instagram now has 1 million Advertisers

Instagram has recently celebrated another milestone.

No, it’s not adopting another Snapchat-style feature – Instagram now has over 1 million advertisers on board.

Million Dollar Club

Instagram’s 1 million monthly active advertisers reflects an increase of 200K from the same time last year.

There are also over 8 million businesses using Instagram business profiles, with the greatest uptake coming from the US, Russia, Brazil, Indonesia, and the UK.

In the past month, over 120 million Instagrammers used the platform to research or contact a business. While over 80% of users follow a business on Instagram.

Baby steps

The majority of these advertisers are made up of small businesses, who can use Instagram’s increasingly powerful business tools for free.

All those ads are paying off. Instagram is tipped to rake in US$3.64 billion in advertising revenue in 2017.

Not a bad effort, considering Instagram first rolled out ads just 18 months ago.

How do you use marketing on Instagram? Let us know in the Comments.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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