[SMK] Social Media Knowledge


Instagram now has 1 million Advertisers

Instagram has recently celebrated another milestone.

No, it’s not adopting another Snapchat-style feature – Instagram now has over 1 million advertisers on board.

Million Dollar Club

Instagram’s 1 million monthly active advertisers reflects an increase of 200K from the same time last year.

There are also over 8 million businesses using Instagram business profiles, with the greatest uptake coming from the US, Russia, Brazil, Indonesia, and the UK.

In the past month, over 120 million Instagrammers used the platform to research or contact a business. While over 80% of users follow a business on Instagram.

Baby steps

The majority of these advertisers are made up of small businesses, who can use Instagram’s increasingly powerful business tools for free.

All those ads are paying off. Instagram is tipped to rake in US$3.64 billion in advertising revenue in 2017.

Not a bad effort, considering Instagram first rolled out ads just 18 months ago.

How do you use marketing on Instagram? Let us know in the Comments.

Learn with SMK through July

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

July's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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