Instagram has released a new study showing how mobile is turning the home goods industry on its head.
From January to March this year, one-fifth of US digital sales in the home goods category occurred on mobile.
Indeed, IKEA now sees one third of its purchases happening on mobile.
Gramming the goods
Of Instagram's 500 million users, a whole bunch are interested and active in home goods.
These users are more likely to be active monthly, and follow 140% more accounts than other Instagrammers.
Home ware fans also consume four times as much content, and on average have 3.5x more followers.
So how to leverage this untapped market?
There's the recently launched Shoppable Tags, while Instagram (perhaps not so modestly) recommends a mixture of video and carousel ads as best practice.
If you'd like to find out more visit blog.business.instagram.com.