[SMK] Social Media Knowledge


WhatsApp reaches 1 billion, Snapchat 250 million users

WhatsApp Status and Snapchat stories are passing big milestones on their respective apps.

Tell me a story

WhatsApp’s success has been a result of its multifaceted features, from voice and audio calls, to text messaging and encrypted file sharing, with 76% of its 1.3 billion monthly users returning daily.

Mean while, Snapchat has been spurring popularity with its Stories feature, using “Streaks” which reward daily private messaging Snaps with emoji badges.

This has now earned the app to a comfortable 250 million users.

WhatsApp and the Zuckerberg

Acquired by Facebook back in 2014, WhatsApp has seen a steady rise in numbers, putting the messaging platform at a $19 billion price point.

Conversely, Snapchat's recent earnings report was less than stellar, marking weaker growth than expected. It's speculated some of this has come as Facebook continues to copy Snapchat's most popular features.

Either way, the strategy's working for Facebook. Expect more monetisation from WhatsApp in the coming year, including vertical video ads similar to Instagram.

Do you use WhatsApp Status daily? Do you prefer to tell your stories via Snapchat? Give us your thoughts in the comment section below.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

Leave a Comment