LinkedIn looks to be building its own ad network, potentially creating a model that could cement the platform as the leader in B2B marketing.
Following its acquisition of B2B marketing platform Bizo, LinkedIn's ad network will reportedly offer a mix of highly targeted display ads and in-stream native units for branding.
While there are plenty of ad networks out there, LinkedIn's data from its 300 million members would make its offering one of the most potent.
It might also give LinkedIn a leg up, after its recent efforts to boost user engagement have fallen somewhat flat.
Stay tuned to see if LinkedIn has finally found its sweet spot.
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