If less is more, then Tiiny is set to be a runaway hit.
Teensy Tiiny
Tiiny is a straightforward iOS app built around one premise: any photo or video you post will be deleted after 24 hours. No ifs, no buts.
Created by Digg co-founder Kevin Rose, Tiiny look and works much the same way as Snapchat. A grid of photos and looping video is constantly updated as new content is uploaded – and deleted.
There's also a 'Popular' page that shows what transient content is trending with other Tiiny users.
24 hour deadline
The simplicity of the app might appeal to users wary of recent security leaks and the increased monetisation of rival platforms Snapchat and Instagram.
If you want to give Tiiny a try visit itunes.apple.com.
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