[SMK] Social Media Knowledge


LinkedIn dishes tips to keep Profiles Competitive

LinkedIn has released its latest findings to help users get the most from their profile and stay ahead of the competition.

Stand out

LinkedIn's short but concise list of tips and tricks to revamp your professional chops covers profile photos, work history, and network connections.

Profiles need a few standard basics: having a quality photo can lead to 9X more requests, and be sure your industry experience is up to date – which can lead to more jobs and groups showing interest.

Remember to include location as it can boost discovery from alumni, former colleagues, and recruiters by up to 23X.

Proactive changes

LinkedIn has also redesigned the header section of your profile to make key information stand out more prominently. The change has helped profiles reach more than 17X the views and 31X more messages from interested parties.

Skills now consist of four categories: Industry Knowledge, Interpersonal Skills, Other Skills, and Tools & Technologies. Skills can be reordered in each category and you can pin your top skills in each section.

What do you think about the latest tips? Have you seen more success with your profile? Give us your thoughts in the comments below.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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