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Martech Mashup: MailChimp and Google Primer tag team

MailChimp has teamed up with with Google Primer to keep marketers across the latest trends while on-the-go.

Mail it in

Google Primer is an app designed to help educate marketers in easy to digest lessons and videos.

MailChimp has joined the party to create three bite-sized lessons to help brands avoid spam filters, get the most out of A/B testing, and build a successful email marketing team.

Graduation day

The lessons are available now on Google Primer, and offer an engaging way for marketers to keep on top of latest best-practices.

And if you're thirsting for more knowledge, Primer covers everything from  re-marketing and SEO to programmic ad buying. It's free and updated weekly.

To find out more visit blog.mailchimp.com.
 

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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