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Facebook Live gets longer, stronger

Sometimes, size does matter. Case in point: Facebook Live streams are even longer. And they’re bigger too.

Live it up

As part of a recent update, Facebook announced that Live streams can now run up to four hours – double the previous two hour limit.

Facebook Live now supports full-screen broadcasts in landscape and portrait (on iOS), and a video-only mode.

This means you can watch the stream uninterrupted from comments and reactions from other users.

Video star

The update reflects Facebook’s commitment to live streaming, and the increasing challenge from Twitter and Snapchat. Twitter recently live-streamed highlights from the NBA playoffs and Wimbledon.

With the latest facts showing viewers watch live streams an average of three times longer than normal videos, the update could help marketers looking to connect – with shelling out big Facebook advertising bucks.
 

Learn with SMK through April

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SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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