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Periscope adds Custom Hearts for Brands

Twitter now lets brands create “custom hearts”, letting users show their appreciation for Periscope live videos.

NBC Universal among first to test new icon

Film promotions have proven an excellent testing ground for users to show their appreciation for content, encouraging fans to generate higher approval ratings.

Brands won’t have carte blanche to design just any logo -different variations will have to be approved and developed in partnership with Twitter.

All you need is love

Twitter’s approach to cooperative heart graphics allows for more control over how larger brands may use, rather than abuse, this new service.

Unique to these icons is the ability for non-Periscope users to see these new designs, even if they are just viewed on Twitter.

With Facebook and Twitch using unique emojis and custom animated emoticons of their own, the trend seems to be set and users are engaging.

Do you use Periscope for your promotions? Let us know how in the Comments.

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

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Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

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Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
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Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
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  • Module 3: Optimising Influencer Campaigns With Social Ads
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