[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Selfies and Snail Slime: Tracking beauty conversations on Facebook

We all know beauty ambassadors, posts, and products are incredibly popular on Facebook and Instagram.

Now a study from Facebook IQ drills down into beauty conversations across the platforms.

Beauty and the Bestie

The wonderfully titled Selfies and Snail Slime study from Facebook analysed the conversations of over 3500 female beauty shoppers across the UK, France, Germany, and the UAE.

First up, chatter around beauty is booming. Over the past year Facebook has seen a 18% increase in mentions of beauty, and a 20% boost in mentions of makeup.

Eye Spy

The language around beauty conversations is also evolving. Case in point: mentions around ‘natural beauty’ rose 38% on Facebook, mentions of ‘Snail Slime’ increased by a staggering 533%!

On Instagram, users who favour the #selfie hashtag are more likely to purchase beauty products.

Mobile and mortar

The path towards purchase winds across many touchpoints.

While 60% of  beauty shoppers admit they could not live without their smartphone, almost half (45%) agree their mobile device is rapidly becoming their most important shopping tool.

That figure rises to 55% for millennials.

Shopping time

Yet bricks and mortar stores are still a hit with the beauty crowd. Facebook found 68% of respondents admit they purchase exclusively instore, but go online when they want inspiration.

Three quarters of beauty shoppers have been influenced by digital at some point in the path to purchase. Interestingly, the higher the value of the product, the more likely shopper were to do online research.

To find out more or read the full report visit insights.fb.com.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU

Facebook Goes All In On Vertical Video

As the digital landscape evolves, Facebook’s introduction of a…

As the digital landscape evolves, Facebook’s introduction of a…