[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Snapchat revamps creepy Send and Request feature

After rocky reviews over location and user data sharing, Snapchat is looking for a better way to bring users back to Snap Map.

A map to success has no shortcuts

Snapchat allows users to share ongoing location data in real-time to friends or have their location requested, which critics worried could be exploitive.

Location sharing for the purpose of intimacy between friends is a slippery slope and not a popular commodity in the wake of Facebook, Instagram, and WhatsApp’s latest scandals in privacy data.

Snap Map started off with a bang, but soured amongst Facebook’s privacy leaks. This resulted in many users opting out of live tracking map features.

Eight Hour Updates

To assuage nervous users out of Ghost Mode, Snap Map is introducing the feature to cancel someone’s access at any time through the Snap Map, which seems like no brainer.

Locations shared through Snap Map will update for eight hours after the app is opened, which means a lot of pinging and location promoting on a night out, so a little extra control is a good thing.

At 19 million daily users, down from 35 million since 2017, Snapchat needs every edge it can get and the new focus on Snap Map is a smart move, until competitors clone that as well.

What do you think about Snap Map’s latest improvements? Do you think Snapchat has a shot to bounce back? Give us your predictions in the comments below.

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment