In an unlikely pairing, Snapchat has partnered with Foursquare to beef up its geo-targeting chops.

Stay on target

Foursquare will now power Snapchat's Geo Filters, so Snapchat can more accurately map where their customers and ads are served.

Foursquare currently has over 90 million locations on file, so the partnership could significantly boost Snapchat's mobile targeting ability.

For example, advertisers could zero in on ads for a specific store in a shopping centre. Or a nation-wide chain could single out individual stores.

Roam if you want to

While Foursquare's glory days of getting users to check-in might be over, its mobile data could prove invaluable to the new hip kid on the block.

And by extension, the growing army of advertisers clamouring in its wake.