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DIGITAL MARKETING NEWS

Study: How Instagram is driving in-store sales

Instagram may have released Business Profiles relatively recently, but users can't seem to get enough of retailers using 'Gram.

Retail therapy

Instagram has blogged about the finding of a study by Oracle Data Cloud's Datalogix, which revealed Instagram drove a median of 1.8% lift in in-store sales, and a median 2.1% lift in household penetration.

Instagram also pointed to data from 700 campaigns which showed 98% of these resulted in increased ad recall. That's nearly three times higher than regular Nielsen rates.

While 70% of performance campaigns accounted for significant lifts for online conversion or mobile app installs.

Hello, Mr Chips

Instagram also referenced a recent campaign by Lays, which created a series of video ads across Instagram and Facebook. 

This resulted in Lays increasing its reach by 5%, and lowering CPM by 3%.

Interestingly, Lays saw a 5% increase in sales compared to its Facebook-only campaign.

To find out more visit blog.business.instagram.com.

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