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Study: How Instagram is driving in-store sales

March 25, 2022

Instagram may have released Business Profiles relatively recently, but users can't seem to get enough of retailers using 'Gram.

Retail therapy

Instagram has blogged about the finding of a study by Oracle Data Cloud's Datalogix, which revealed Instagram drove a median of 1.8% lift in in-store sales, and a median 2.1% lift in household penetration.

Instagram also pointed to data from 700 campaigns which showed 98% of these resulted in increased ad recall. That's nearly three times higher than regular Nielsen rates.

While 70% of performance campaigns accounted for significant lifts for online conversion or mobile app installs.

Hello, Mr Chips

Instagram also referenced a recent campaign by Lays, which created a series of video ads across Instagram and Facebook. 

This resulted in Lays increasing its reach by 5%, and lowering CPM by 3%.

Interestingly, Lays saw a 5% increase in sales compared to its Facebook-only campaign.

To find out more visit blog.business.instagram.com.

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