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Twitter helps you curate the torrent of tweets

The age of Twitter being an uninterrupted flow of unfiltered information is slowly coming to an end.

It turns out users are craving more ways to mute and craft the stream.

Twitter is listening, and has responded with a brand new button.

Thumbs down

Select users of Twitter's iOS app can now access an "I Don't Like this Tweet" button.

To use the feature, select a tweet and tap the down arrow in the top right corner.

Along with the usual sharing and reporting options, you can now register your dislike.

Bespoke

The move makes sense for Twitter. Unlike Facebook, which highly curates its feed, Twitter is still largely a digital free-for-all. And stagnant growth indicates the secret sauce is no longer working.

By giving users more agency over the tweets they'd like to see, engagement numbers might begin to turn around. 
 

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December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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