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DIGITAL MARKETING NEWS

Twitter helps you curate the torrent of tweets

The age of Twitter being an uninterrupted flow of unfiltered information is slowly coming to an end.

It turns out users are craving more ways to mute and craft the stream.

Twitter is listening, and has responded with a brand new button.

Thumbs down

Select users of Twitter's iOS app can now access an "I Don't Like this Tweet" button.

To use the feature, select a tweet and tap the down arrow in the top right corner.

Along with the usual sharing and reporting options, you can now register your dislike.

Bespoke

The move makes sense for Twitter. Unlike Facebook, which highly curates its feed, Twitter is still largely a digital free-for-all. And stagnant growth indicates the secret sauce is no longer working.

By giving users more agency over the tweets they'd like to see, engagement numbers might begin to turn around. 
 

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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