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DIGITAL MARKETING NEWS

Twitter helps you curate the torrent of tweets

The age of Twitter being an uninterrupted flow of unfiltered information is slowly coming to an end.

It turns out users are craving more ways to mute and craft the stream.

Twitter is listening, and has responded with a brand new button.

Thumbs down

Select users of Twitter's iOS app can now access an "I Don't Like this Tweet" button.

To use the feature, select a tweet and tap the down arrow in the top right corner.

Along with the usual sharing and reporting options, you can now register your dislike.

Bespoke

The move makes sense for Twitter. Unlike Facebook, which highly curates its feed, Twitter is still largely a digital free-for-all. And stagnant growth indicates the secret sauce is no longer working.

By giving users more agency over the tweets they'd like to see, engagement numbers might begin to turn around. 
 

Learn with SMK W/C 4th July 2022

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SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

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