[SMK] Social Media Knowledge


Using Emojis to boost Instagram Engagement

What's even better than a successful Instagram post? One with emojis – at least according to a new study.

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A report from Quintly analysed over 6.2 million Instagram posts from 20,000 business and individual accounts.

Quintly found Instagram posts using emojis received 17% more Likes and comments, compared to those that relied on old-fashioned text.

Emoji says 1000 words?

Put another way, posts featuring at least one emoji generated an index score (which measures overall Likes and comments) of 2.07. Those without scored 1.77.

The report found that over half (56%) of accounts used emojis with 'Gramming. Interestingly, accounts with large follower counts (over 10,000), were more likely to use emojis than accounts with fewer followers.

And in case you were wondering: the flash camera is the most popular emoji on Instagram, followed by the OK hand sign.

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