What's even better than a successful Instagram post? One with emojis – at least according to a new study.
Thumbs Up
A report from Quintly analysed over 6.2 million Instagram posts from 20,000 business and individual accounts.
Quintly found Instagram posts using emojis received 17% more Likes and comments, compared to those that relied on old-fashioned text.
Emoji says 1000 words?
Put another way, posts featuring at least one emoji generated an index score (which measures overall Likes and comments) of 2.07. Those without scored 1.77.
The report found that over half (56%) of accounts used emojis with 'Gramming. Interestingly, accounts with large follower counts (over 10,000), were more likely to use emojis than accounts with fewer followers.
And in case you were wondering: the flash camera is the most popular emoji on Instagram, followed by the OK hand sign.
RECOMMENDED FOR YOU
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Meta Expands Instagram Creator Marketplace For Brands
Meta has announced plans to expand Instagram Creator Marketplace,…
Meta has announced plans to expand Instagram Creator Marketplace,…
Google Removed 170 million Dodgy Google Reviews in 2023
Google receives a lot of contributions across Maps and…
Google receives a lot of contributions across Maps and…