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Using Emojis to boost Instagram Engagement

What's even better than a successful Instagram post? One with emojis – at least according to a new study.

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A report from Quintly analysed over 6.2 million Instagram posts from 20,000 business and individual accounts.

Quintly found Instagram posts using emojis received 17% more Likes and comments, compared to those that relied on old-fashioned text.

Emoji says 1000 words?

Put another way, posts featuring at least one emoji generated an index score (which measures overall Likes and comments) of 2.07. Those without scored 1.77.

The report found that over half (56%) of accounts used emojis with 'Gramming. Interestingly, accounts with large follower counts (over 10,000), were more likely to use emojis than accounts with fewer followers.

And in case you were wondering: the flash camera is the most popular emoji on Instagram, followed by the OK hand sign.

Learn with SMK through March

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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March's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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