[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube CEO: a 2018 to-do list

Susan Wojcicki—YouTube’s chief executive officer—has announced the streaming giant’s top five priorities for Creators on the platform in 2018. Could this hail a new genesis after the ‘adpocalyse’?

Five things the Tube wants to do for you

In a post on the YouTube Creator Blog, Wojcicki lists five ways they plan to do things better for their volunteer army of content creators. She says they will:

·      Prioritise transparency and communication

·      Support creators’ success

·      Give audiences more ways to engage

·      Tighten and enforce our policies

·      Invest more in learning and education.

You might think it sounds like management doublespeak, but the post does include announcements of a couple of practical undertakings and subtly launched systems.

Policy policing

Some people think a comment that says ‘I can’t fap to this’ is funny. Others reckon it’s bad for the brands that incidentally get associated with it.

Now, in the ‘tightening and enforcing’ list item, Wojcicki announces that machine learning is being deployed to identify potentially offensive comments, holding them for the creators themselves to review and evaluate.

Also easing the concerns of potential advertisers, she says YouTube/Google will increase their dedicated workforce to 10,000 people working to address content that breaches their policies.

In the wake of the ‘adpocalypse’, has YouTube done enough to satisfy your brand concerns and earn your ad dollars?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK W/C 4th July 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

SMK Labs running this week

Mon 4th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Tues 5th July: Member Clinic from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group

Thurs 7th July: 2022 Social Media Strategy Optimisation, 10 am – 12 pm AEST

  • Module Three in SMK’s updated and expanded 2022 Social Media Strategy Optimisation strategy course 

Fri 8th July: Digital Design for Non-Designers: 10 am – 12 pm AEST

  • Module Three in SMK’s Digital Design for Non-Designers, helping businesses maximise creative results 

Leave a Comment