[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

YouTube rolls out Live Streaming on mobile

2016 may well be defined by the advances and arm-wrestles across live video streaming.

The latest arrow to be launched in the jostling space: YouTube now allows live-streaming on mobile.

Mobile first

YouTube announced the update on its Creator Blog.

"Today, we are announcing a new chapter in bringing the power of live video to creators everywhere. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands.

"YouTube mobile live streaming will be baked right into the core YouTube mobile app."

Shake and bake

To start a live stream, you need to tap the red capture button on the right corner of the screen.

Once you've selected a photo to use as a thumbnail, YouTube says you'll be ready to stream and chat to your fans in near real time.

Mobile streaming will sport all the regular YouTube app features including search, recommendations, and playlists.

Playing catch up

YouTube was one of the first players to offer live streaming, way back in 2011. 

Over the years YouTube has live streamed events such as Felix Baumgartner's leap from space, and the Royal Wedding in 2011.

However this is the first time live streaming has come to mobile – a move no doubt prompted by Facebook Live's recent advances in the space.

To find out more visit youtubecreator.blogspot.com.au.
 

Learn with SMK through Dec 2022

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

Dec SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Techical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

2022 Social Media Advertising Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: Ad Landscape, Benchmarks & Strategy Planning
  • Module 2: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module 3: Advertising Strategy, Targeting & Campaign Planning
  • Module 4: Social Ad Creative, Copywriting & Campaign Testing

Unlocking TikTok & Snapchat Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 TikTok & Snapchat Marketing Opportunities & Challenges
  • Module 2: Strategic Thinking, Planning & Channel Set-up
  • Module 3: Engagement, Algorithms & Content Marketing
  • Module 4: TikTok & Snapchat Advertising Best Practices

 

Leave a Comment