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LinkedIn launches Company Pages Playbook

With over 13 million Company Pages available, LinkedIn has launched a smart guide to help businesses maximise their own Company Page.

The yellow pages of now

LinkedIn’s Company Pages are designed to help businesses build brand awareness, showcase proprietary practices and methodologies, and publish content.

These Pages are also highly ranked within search results, lending high visibility for perspective partners while offering various tools and features to highlight promotions.

As versatile as Company Pages are, not everyone knows the best way to take advantage, enter the Company Pages Playbook.

Draw a game plan

Not only does Playbook walk you through the basics, it offers tips on publishing updates, navigating analytics, what content garners the greatest response, and something called Showcase Page.

Showcase Page allows businesses to present specific services, goals, and products. Businesses such as Adobe, Lenovo, and Tesla have all made use of Playbook to generate interest in particular campaigns.

Companies can also clearly highlight objective-based strategies and values. Ease of access to these Pages allows users to compile their own list and follow heavy hitters utilising the platform.

Are you familiar with LinkedIn Pages? Does having a Playbook make you feel more confident in launching a Page? Give us your thoughts in the comments section.

Learn with SMK through November

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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