Facebook is debuting an update utilising Live Creative Kit tools to foster the creation of original video content.

Snaz up your video feed

Users of Facebook Mentions, an app built for personalities with high-volume followers, can now add stylised live broadcast frames, custom stickers, intros, and outros.

The update will also feature easy-links to Instagram and Messenger via handy community tabs in order to bolster more efficient navigation.

The future is analytics

Current Facebook Mentions users will automatically be upgraded with the new feature, with more accessible formats to follow.

The new push for video content creation will also allow users to track engagement and performance, better tailoiring  videos for future audiences. The change is not drastic but competitive.

The ease of connectivity through Instagram and Messenger will only hasten the sharing of new content.

Does this sound like a natural progression to you? Let us know what you think in the comments below.