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Facebook prepares for TV onslaught

If 2016 was when video took over social, 2017 is shaping up as the year everyone scrambles to make their own TV shows.

According to reports, Facebook is next cab off the rank.

Channel surfers

Facebook is set to launch dozens of TV-style shows this month, with plenty more in the pipeline.

As it cranks up its content production gears, Facebook is looking to create a mix of short, low-fi videos that will update daily, and higher-budget productions more like traditional TV series.

It’s getting crowded in here

While Facebook has dominated video and live streaming, it will face stiff competition from established heavy hitters Netflix and Amazon.

Plus Snapchat, Twitter, and YouTube are all racing to pump out their own on-demand content.

Either way, it means a bunch more viewing options will soon be upon us. How watchable they are remains another matter.

Would you watch Facebook TV? Let us know in the Comments.

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

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  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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