Snapchat shares soar with 9 million new users

07/03/2018 SMK Editor

Snapchat has announced its largest hike in shares since going public last year, with a 20% boost according to their most recent earnings. Snappy numbers With Wall Street looking for telling signs of life from the app which had been strug ....

Facebook Analytics to focus on Socioeconomics

07/03/2018 SMK Editor

Facebook has patented a new tool to help estimate the buying potential of perspective customers, using a new standard of metri ....

Do A/B Testing right: MailChimp

06/03/2018 SMK Editor

A/B testing has become an industry standard, but are you doing it right? The EDM experts at MailChimp have shared their secrets. How long to run? A/B testing aims to optimise your electronic mail-outs. By sending tweaked versions of an email, you can see ....

H&M told to Stop the Music

06/03/2018 SMK Editor

Major retail brand H&M has found itself in legal trouble, after being called out for using music in a social media campaign without the owners’ permission. What happened? Mike Katz, a Melbourne based musician and producer (who ....

Instagram tests ‘Regram’ feature

06/03/2018 SMK Editor

The days of screen capping are numbered: Instagram plays with a new feature allowing users to repost other people’s Instagram posts to their own Stories. Retweeting-style comes to Instagram Only in its preliminary testing, some use ....

LinkedIn: Interview Culture in 2018

05/03/2018 Fazlur Khan

LinkedIn has posted its review of interview tactics prevalent in the new year and the tricks to being the most competitive candidate.   Show them what you got Interviews are leaning further into research-based approaches with more o ....

Facebook searching for Game Streamers

05/03/2018 SMK Editor

Facebook has announced a call for online gamers and introduced “in-game  tipping” to bolster engagement and compete with YouTube and Twitch. The (video)game wars In a recent blog post, Facebook outlined new features alon ....

Martech Mashup: Makeover for Google Docs

05/03/2018 SMK Editor

Following fixes in December and January, Google is further modifying the interfaces of Google Docs, Slides and Sheets. Switcheroos Regular users of G Suite will notice a re-ordering of items in the ‘File’, ‘Edit’ and ‘Tools& ....

Google gets Crowdsourced with Bulletin

02/03/2018 SMK Editor

Google is spearheading local news with a new app called Bulletin, letting any user post photos, videos, and messages straight to the web from mobile. Hyperlocal Without blogs or personal sites, Google is streamlining public stories that ....

Instagram Direct Video Hints at Big Change

02/03/2018 SMK Editor

Instagram Direct could mark a significant shift in Instagram’s core focus, expanding itself into what could be a full on communications service. Video: its hot right now Inline with top competitors like WhatsApp and Facebook Messen ....

New Android Promo Metrics

02/03/2018 SMK Editor

Google is making it easier to generate good automated metrics on the effectiveness of app promotions. Promo code redemption tracking Promo codes are a common way to motivate app sales and boost chart performance. Until now, the ability to interna ....