New Android Promo Metrics

02/03/2018 SMK Editor

Google is making it easier to generate good automated metrics on the effectiveness of app promotions. Promo code redemption tracking Promo codes are a common way to motivate app sales and boost chart performance. Until now, the ability to interna ....

SocialRank knows why your Tweet Wins/Loses

01/03/2018 SMK Editor

For about four years, SocialRank has been helping brands understand their social followers via practical metrics. Their new product, SocialRank for Content, sharpens the focus to analyse individu ....

Brand-friendly Instagram updates Posting Privileges

01/03/2018 SMK Editor

Business profiles on Instagram will now be able to plan organic posts, and view public profiles that have tagged or made mention of its brand. Natural content gets boost Business profiles will also be able to view competitors, while keep ....

Bad news for Facey's News Feed?

01/03/2018 SMK Editor

Facebook’s News Feed may take a hit in popularity as Stories fast becomes users’ favourite way to share and consume new content. Facing change Amidst Facebook’s fourth-quarter earnings, Mark Zuckerberg announced big cha ....

Secure Face Unlock, ready for Android

28/02/2018 SMK Editor

A Taiwanese camera outfit is claiming a breakthrough in the development of the hardware necessary to support secure facial identification for Android devices. New camera tech LIPS is p ....

Facebook News goes Local at Last

28/02/2018 SMK Editor

Facebook’s product teams are prioritising trustworthy and informative local news with the latest News Feed algorithm update. Loco for local Focusing on local publishers that are defined by links that are clicked by readers in a tig ....

Snapchat looks to Merch for Moolah

28/02/2018 SMK Editor

Snapchat has launched an online store in their media section, in order to generate more e-commerce amid lacklustre profits last quarter. Digital world to real world The Discover section is now offering Snapchat-branded merchandise direct ....

Google Visualiser with Flourish

27/02/2018 SMK Editor

Flourish is a Google-endorsed visualisation generator that is now free for journalists. G Lab pays the premium A ....

Instagram Stories gets the Carousel treatment

27/02/2018 SMK Editor

Instagram is bringing the success of its Carousel Ads format to the popular Stories section. And round the wheel it goes With more than 800 million monthly users, Instagram has a robust base for ad potential, which makes sense that it wo ....

YouTube ups Transparency for Broadcasters

27/02/2018 SMK Editor

In its continuing push for greater transparency, YouTube is adding a notification to signify if a channel is receiving government or public funding. More informed users At the moment the new feature is being rolled out to US users, and i ....

Twitter’s new Camera to Streamline Video

26/02/2018 SMK Editor

Twitter plans to release an update allowing users to post video content with greater efficiency by removing the number of taps required. Record, tweet, done In ever increasing competition with Snapchat and Instagram, Twitter is allowing ....