AI & DIGITAL MARKETING NEWS
What Marketers can learn from Netflix
Streaming giant Netflix has transformed the way we consume television and film. With a fan base of 25 million viewers, marketers can learn a thing or two about its intelligent and creative social strategy. Let’s take a look at some of the strategies employed ....
01/11/2017
Mobiles now UK’s fav form of browsing
01/11/2017 SMK Editor
New data shows mobile devices are now the preffered method for UK users to access and browse the internet. The future is phones ....
YouTube upgrades Creator Studio
31/10/2017 SMK Editor
The YouTube Creator Studio app has learned a couple of new tricks… and changed its name. The name thing ....
Levi's weaves Google into fashion wearables
31/10/2017 SMK Editor
Wearables are taking another step to the mainstream, with Levi Jeans launching a Google-connected fashion jacket. Functional fashion Levis boast about their history of product innovation. Now, it’s ....
LinkedIn brings new focus to Freelancers
31/10/2017 SMK Editor
LinkedIn is sharing the stories and experiences of freelancers, as part of LinkedIn ProFinder’s anniversary. Many streams makes a freelancer ....
Martech Mashup: QR Codes alive with Apple
30/10/2017 SMK Editor
Like ninjas, QR Codes came to us from Japan. Then, like ninjas, they faded into the darkness. Now, like a ninja master, Apple is bringing them back. Infiltration via iOS11 Among the less publicised updates in iOS 11 was a tweak to Camera that gives it th ....
GoPro Hero 6 Black: Full on super slo-mo
30/10/2017 SMK Editor
GoPro’s new camera is similar to its predecessor, except slower in all the right ways. Super slo-mo Perhaps the most anticipated feature of the Hero 6 Black is its ability to capture video suitable for producing super slo-mo footage at high resolut ....
Facebook Collection Ads bring Catalogues to Mobile
30/10/2017 SMK Editor
Facebook has been testing new templates for Collection Ads, to help transition print catalogue culture to mobile devices. Retailers get new creative format Facebook unveiled a new format for ....
Do round Facebook Page Profile Pics attract more engagement?
27/10/2017 SMK Editor
Facebook recently announced their move toward corner-less Facebook profiles to create “a more engaging look for your page profile.” The future is circular According to ....
Facebook adds a bit of colour to Comments
27/10/2017 SMK Editor
Facebook is rolling out coloured backdrops for user comments. Comments: loud and vivid Back in December, Facebook gave the option for coloured backgrounds and gradients for statuses when creating new posts. Now the same theme is coming t ....
Snapchat Europe unveils On-Demand Geofilters for mobile
27/10/2017 SMK Editor
Snapchat now lets European users purchase Geofilters from their phones in order to mark special events. The future is filtered Geofilters can be purchased from £5.99 to cover map areas from 1800 square meters. This can be expanded ....
‘Instant Videos’ enters beta testing at Facebook
26/10/2017 SMK Editor
Facebook is currently testing a new feature that allows pre-loaded and cached videos to be accumulated when connected to Wi-Fi and viewed later without use of data. Download now, enjoy later Like Facebook’s Instant Articles, the ne ....