Meta Announces New Video Generative AI Tools
Meta has announced new generative AI tools to help users edit photos and produce videos using text descriptions. The features are built on Emu, Meta’s model for image generation. It has been pre-trained using 1.1 billion image-text pairs and ....
14/12/2023
Gmail and Yahoo Launching Major New Email Marketing Rules in 2024
13/12/2023 Russell Hughes
From February 2024, Google and Yahoo will start enforcing big changes to how bulk email senders (people who send more than 5,000 messages to Gmail addresses per day) operate. From early next year, they’ll be required to authenticate their ema ....
TikTok Viewers Now Favour 1 Minute Plus Videos
11/12/2023 Russell Hughes
TikTok is trying to get content creators to post longer videos to help them make more money and connect with audiences better. Longer videos would present TikTok with more opportunities to show adverts - ....
LinkedIn Boosts Measurement Capabilities and Upgrades Document Ads
08/12/2023 Russell Hughes
To help busy marketers drive results and measure impact, LinkedIn has spread the word about three new enhancements to its product offerings. What is LinkedIn’s new CAPI? First up is Conv ....
Meta Launches New Lead Generation Ad Tools, AI Features, And CRM Partnerships
04/12/2023 Russell Hughes
Meta has announced a suite of new lead generation tools, AI features and a CRM partnership to help marketers sign, seal and deliver new customers. One of those features is full campaign automation for le ....
Google Personalises Search Rankings With New “Notes” and “Follow” Options
01/12/2023 Russell Hughes
Google is introducing an updated Search experience to help users find information that’s most helpful to them thanks to two new features: personalised search results via ‘followed’ topics and 'notes', which is a way to view other people ....
Instagram Guides To Be Culled By End of 2023
28/11/2023 Russell Hughes
The big news this week is that Instagram Guides is no more! The feature will cling to life until Dec 15 2023 and then ride into the sunset - which could have implications for marketers’ 2024 strategy (although it probably won't, since usage w ....
Meta and Amazon Ink Ground Breaking Partnership
24/11/2023 Russell Hughes
Meta and Amazon have announced a really interesting partnership that will let users shop Amazon’s Facebook and Instagram ads and check out without leaving the app. Despite canning its live shopping eff ....
Instagram New Reels and Stories Creative Tools
22/11/2023 Russell Hughes
Meta has launched a range of new updates to make it as easy as possible for marketers and business owners to use its apps over the Christmas and new year spending frenzy. Reels, feed photos, carousels an ....
Meta Launches Ad Free EU Versions of Facebook & Instagram
20/11/2023 Russell Hughes
Meta’s latest revenue move is to offer EU, EEA and Swiss users the chance to pay a monthly fee in return for an ad-free Facebook and Instagram. Legislation compliance ....
Instagram Expands Reminder Ads
17/11/2023 Russell Hughes
Instagram has expanded Reminder Ads, which lets users opt in to receive reminders for upcoming events, to include new features to help brands reach a wider audience. Reminder Ads new features ....
YouTube Cracks Down On Blocking Ad Blockers
14/11/2023 Russell Hughes
YouTube has “launched a global effort” in its war against ad blockers, confirmed a report in The Verge. ....