AI & DIGITAL MARKETING NEWS
Google Hire moves into LinkedIn's turf
Google appears to be turning its gaze towards the recruiting space with a new service called Hire. Job well done While Hire's website is pretty threadbare, ....
05/05/2017
Top 5 Tips to make sure your Trade Promotion is Legal
04/05/2017 SMK Editor
Trade promotions are a powerful and effective marketing tool, and done correctly, can have a positive impact on a business or brand. But getting them right requires careful consideration of the key elements, and compliance with gaming, consumer and privacy laws. H ....
Instagram Stories > Snapchat Stories
04/05/2017 SMK Editor
Acting more hare than tortoise, Instagram Stories has leapfrogged the platform that inspired its inception: Snapchat Stories. Suck it up Instagram Stories now has 200 million daily users, giving it a healthy lead over Snapchat Stories' 161 million da ....
LinkedIn can't stop serving up new features
04/05/2017 SMK Editor
LinkedIn overhauled its desktop offering earlier this year. Not content with that, the social network for professionals has rolled out a slew of ....
Facebook: Why Creativity matters on Mobile
03/05/2017 SMK Editor
Are you marketing on mobile and looking for some fresh inspiration? A new study from Facebook could be the ticket to amping your on-the-go abilities. ....
Facebook updates Video Metrics for Marketers
03/05/2017 SMK Editor
Facebook has updated and expanded its video metrics for Page Insights. Here's what you need to know. Minute by minute ....
Messenger gets Group Payments
03/05/2017 SMK Editor
Another week, another Messenger update. Shortly after receiving a brand new AI, now Facebook's favourite messaging app now allows Group ....
Facebook overhauls Insights for Brands
02/05/2017 SMK Editor
In a somewhat dry yet important update, Facebook has updated its Insights Dashboard. Measure this The refreshed dashboa ....
Instagram gives new ways to send pics and video
02/05/2017 SMK Editor
Instagram has moved a little closer from mobile to desktop with a neat little update for Windows users. Mix and Match If you've got the Windows 10 app on your PC, you can now send photos and videos as Direct Messages on Instagram. You can also reply ....
The YouTube Scandal: What Brands Should Do
02/05/2017 SMK Editor
So you're caught between a rock and a hard place. You've seen all the Adpocalypse stories and are concerned that your programmatic ads are costing you millions in fraudulent clicks at best or associating your brand with hate- ....
Martech Mashup: LinkedIn Lead Gen Forms
01/05/2017 SMK Editor
LinkedIn has unveiled a new format to more efficiently share professional info to employers with only a few clicks. Pre-filled forms quicken the process ....
Amazon moves into Social with Influencer Program
01/05/2017 SMK Editor
In a quest to be all things to everyone that's perhaps only matched by Facebook, Amazon is extending its tendrils into social with the launch of the Amazon Influencer Program ....