Pinterest launches Ad Groups for Campaigns

09/02/2017 SMK Editor

Pinterest has launched ad groups, designed to give marketers more control over their campaigns. Pin to win ....

Twitter late to Instagram party

09/02/2017 SMK Editor

In a bid to gain more widespread adoption, Twitter has decided to let its hair down and finally get an Instagram account. Hey guys, is it cool if I come? In ....

Facebook tests Messenger Ads in Australia

09/02/2017 SMK Editor

Hold on to your hats. Facebook is now testing Messenger ads for select users in Australia and Thailand. Get the message? Messenger ads appear as cards - images accompanied with text and a hyperlink. The link in the ads can be configured for multi ....

Create custom Snapchat filters with Confetti

08/02/2017 SMK Editor

Love using Snapchat but looking for new ways to get creative with your feed? New app Confetti is here to help. Filtered message ....

Google Voice gets major update - five years later

08/02/2017 SMK Editor

They say late is better than never. And so it seems with the latest Google Voice update, a mere five years after the last one. You&# ....

Twitter to loop all short videos in Vine's absence

08/02/2017 SMK Editor

Twitter will now automatically loop all videos up to 6.5 seconds in length, stepping into the shoes formerly filled by Vine. Plain loopy The new looping function will apply to videos shot across any apps, including Facebook and Snapchat. While th ....

Facebook unveils Topic Data treasure trove

07/02/2017 SMK Editor

It's the type of thing marketers dream about: Facebook opening the doors on its massive treasure troves of data. Well now it's happened in the real world, sort of. Topic Data Facebook has just launched  ....

Salesforce: State of Sales Report 2017

07/02/2017 SMK Editor

Salesforce has released its second annual State of Sales report, giving a glimpse into the latest global fact ....

Man vs Machine: The rise of Programmatic

07/02/2017 SMK Editor

You couldn't be in Pay Per Click Advertising last year without having the word Programmatic continually dropped into seemingly every PPC blog post, white paper or conference session. ....

Is Twitter moving away from e-commerce?

06/02/2017 SMK Editor

Twitter seems to be moving away from e-commerce, as it prepares to retire the Buy button. Buy Back The Buy button debuted in September 2014, and allowed users to purchase products directly from the tweets of participating merchants such as Shopify. ....

Facebook: Mobile Shopping Explored

06/02/2017 SMK Editor

It's no secret that mobile has been kind of a big deal for a long time. In fact, last year saw mobile conversions overtake desktop for the holiday season. Now Facebook has ....