AI & DIGITAL MARKETING NEWS
Stat Attack: Influencer Marketing by the numbers
Influencer Marketing has long since moved from buzzword to established tool in the modern marketer's digital arsenal. But how can Influencer Marketing help you? A stu ....
09/02/2017
Instagram Study: Mobile and Home Goods
09/02/2017 SMK Editor
Instagram has released a new study showing how mobile is turning the home goods industry on its head. Home alone From Ja ....
Is Spotify the next big thing for marketers?
09/02/2017 SMK Editor
Spotify might be everyone's favourite music streaming service, but the Swedish outfit is positioning itself as a marketing smash hit, thanks to a new report. Listen up The ....
Pinterest launches Ad Groups for Campaigns
09/02/2017 SMK Editor
Pinterest has launched ad groups, designed to give marketers more control over their campaigns. Pin to win ....
Twitter late to Instagram party
09/02/2017 SMK Editor
In a bid to gain more widespread adoption, Twitter has decided to let its hair down and finally get an Instagram account. Hey guys, is it cool if I come? In ....
Facebook tests Messenger Ads in Australia
09/02/2017 SMK Editor
Hold on to your hats. Facebook is now testing Messenger ads for select users in Australia and Thailand. Get the message? Messenger ads appear as cards - images accompanied with text and a hyperlink. The link in the ads can be configured for multi ....
Create custom Snapchat filters with Confetti
08/02/2017 SMK Editor
Love using Snapchat but looking for new ways to get creative with your feed? New app Confetti is here to help. Filtered message ....
Google Voice gets major update - five years later
08/02/2017 SMK Editor
They say late is better than never. And so it seems with the latest Google Voice update, a mere five years after the last one. You&# ....
Twitter to loop all short videos in Vine's absence
08/02/2017 SMK Editor
Twitter will now automatically loop all videos up to 6.5 seconds in length, stepping into the shoes formerly filled by Vine. Plain loopy The new looping function will apply to videos shot across any apps, including Facebook and Snapchat. While th ....
Facebook unveils Topic Data treasure trove
07/02/2017 SMK Editor
It's the type of thing marketers dream about: Facebook opening the doors on its massive treasure troves of data. Well now it's happened in the real world, sort of. Topic Data Facebook has just launched ....
Salesforce: State of Sales Report 2017
07/02/2017 SMK Editor
Salesforce has released its second annual State of Sales report, giving a glimpse into the latest global fact ....
Man vs Machine: The rise of Programmatic
07/02/2017 SMK Editor
You couldn't be in Pay Per Click Advertising last year without having the word Programmatic continually dropped into seemingly every PPC blog post, white paper or conference session. ....