AI & DIGITAL MARKETING NEWS
How to Social in a Streaming Future
As user uptake of social media flattens we must ask: ‘how will social marketing strategies evolve to suit the new reality?’ Passe social? In an article entitled ‘ ....
17/10/2018
Illegitimate Influencers: Spot the Red Flags
17/10/2018 SMK Editor
We rely on metrics to determine the value influencers can deliver, but can they falsely inflate their worth? Follower fluffers Social media personalities can buff the appearance of their audience with shady methods like fake followers. Every marketer nee ....
Instagram experiments with Geo-Restrictions
17/10/2018 SMK Editor
Instagram is testing a new geofencing feature, which would allow users to post to select locations rather than globall ....
WeChat: A new challenger Emerges
16/10/2018 SMK Editor
A new instant-messaging service has arrived on the overseas app market and WeChat may be about to get a run for its money. Player two has entered the game WeChat is no longer the most-downloaded free message centre, as China’s Appl ....
10 Tips to get more from your Facebook Lead Gen Campaign
16/10/2018 SMK Editor
Do you run a restaurant? Are you a dentist or a vet? No matter what your business does, Facebook Leads Ads are a great way to gather contact information from potential customers. Here are 10 tips that will help you launch a successful Lead Generation campaign: ....
Snapchat packages Posts into Stories
16/10/2018 SMK Editor
Snapchat is bringing out a new feature that makes the most of posts to create an entirely new kind of story. Snappy recycling Yup, ....
Martech Mashup: What is Microsoft Managed Desktop?
15/10/2018 SMK Editor
Launching in Australia in early 2019, Microsoft’s is setting up a new approach to its productivity suite. Combining strengths Managed Desktop brings Microsoft ....
Toyota partners with Snapchat and Spotify
15/10/2018 SMK Editor
A new partnership deal has been struck at Toyota headquarters bringing new features to the car manufacturer’s city runabout, the Aygo. Music and photos Toyota’s ad agency The & Partnership has launched a campaign to show ....
Dynamic Ads arrive at LinkedIn
15/10/2018 SMK Editor
In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship a ....
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15/10/2018 SMK Editor
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Have you talked to your kids about Social Media?
12/10/2018 SMK Editor
Ahe social media age is well and truly upon us, and users are becoming younger and younger so Instagram is launching a parent’s guide&nb ....
Facebook: New Ad Tools for Holiday Season
12/10/2018 SMK Editor
Christmas is already in the air as Facebook prepares to launch new ad services for the festive shopping rush. T’is the season (in 3 months) Facebook has announced a brand ....