[SMK] Social Media Knowledge


Facebook Earnings: Bigger is better

In news that will surprise few, Facebook has reported that it's gotten bigger, and much richer.

Cash cow

Facebook's Q3 Earnings Report shows the company raked in US$7.01 billion in revenue.

This blew away analyst expectations of US$6.92 billion, who predicted Facebook was reaching saturation points with ads.

It appears this is not so.

Join the party

Facebook now has 1.79 billion monthly users, marking 16% year-on-year growth. 

This quarter was particularly good for Facebook in terms of user numbers, growing 4.67% (up from 3.63% in Q2.)

Daily active users jumped from 1.13 billion to 1.18 billion over the quarter.

Make it rain on mobile

Facebook now has 1.66 billion mobile monthly users, this marks a 5.7% increase from the previous quarter.

Mobile now accounts for 84% of Facebook's ad revenue. While this figure has remained static since the last quarter, it marks an 6% increase since Q3 2015.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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