[SMK] Social Media Knowledge


Facebook says dream big, small businesses

Facebook wouldn't exist in its current form without globalisation, and the company wants to give back to its community.

Small businesses can now reach potential customers around the world thanks to an update to Facebook's Lookalike Audiences tool.

Foreign friends

Lookalike Audiences already allowed Page Managers to find more users within their home country, but they can now select a region of their choosing.

Small businesses can look overseas for people similar to those who already like their Page, or target a new audience if they feel it would benefit them.

The new tool could be a boon for brands, who can take advantage of Facebook's data collection as opposed to going through the research process themselves.

No limits

On top of that update, page managers can set multiple regions to target and Facebook will automatically narrow the campaign's focus to the best-performing areas.

Facebook says more than 60 per cent of American-based users are linked with an overseas business, while the figure rises for Australians: 75 per cent of Aussies are connected to a foreign Page.

With users here and abroad likely to see a greater number of relevant ads from overseas Pages, those percentages – and businesses' returns – might be on the up very soon.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST
  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.
Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST
  • Technical Labs explore the technological process and workflows related to key digital marketing activities.
SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST
  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation
Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST
  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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