[SMK] Social Media Knowledge


Facebook Stories and Instagram Boomerang add AR Drawing

Both the Facebook and Instagram apps will soon be launching an augmented reality feature that will allow users to draw on the world around them.

Paint the town

A feature, accessed via Facebook Camera, will enable Instagram and Facebook users to take advantage of its latest creative tools.

AR drawing allows users to virtually scribble on the world around them and view their creations as if they were fixed points of the landscape. They can also be added during or after recording.

After acquiring the AR startup MSQRD in 2016, Facebook launched AR effects the following year. It recently released AR tracker target experiences which interact with real-world QR codes.

Goose and gander

It appears what’s good for the Facebook is good for the Instagram, making the app’s continued push for Story-driven content fertile ground for churning up interest through AR.

Facebook is trying to make Stories more popular with Instagram and Snapchat users, by testing Stories as the default app for content generated through Facebook Camera.

The quest for innovation does not seem to have been slowed by Facebook’s recent hearings and remains determined to manifest itself as a hub for text, photo, video, and now AR.

What do you think about the added feature of AR to Instagram and Facebook Stories? Have you used Facebook Camera? Let us know in the comment section.

Learn with SMK through December

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

December's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Content Marketing Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: Content Marketing Strategy & Evaluation
  • Module 2: Social Media Organic & Paid Content Best Practices
  • Module 3: Optimising Content for Google Search Success
  • Module 4: Content Marketing Planning, Systems & Processes

Conversion Rate Optimisation (CRO) Masterclass on Fridays from 11 am – 1 pm AEST

  • Module 1: Conversion Rate Optimisation (CRO) Testing & UX Best Practices
  • Module 2: Tracking Conversions With Google Analytics, Meta Pixel & More
  • Module 3: Conversion Rate Optimisation Testing, Experimentation & Data Analysis
  • Module 4: Owned, Earned & Paid Media Conversion Rate Optimisation Strategies

Leave a Comment