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DIGITAL MARKETING NEWS

Facebook updates Video Monetisation Policy

Facebook has updated its Video Monetisation Policy. Here's what you need to know.

Money talks

First off, eligible publishers can now cash in on in-stream video ads from their own websites and apps, via Facebook's Audience Network.

Secondly, Facebook is expanding beta testing of Ad Breaks in Facebook Live, to cover an increased number of US profiles and Pages.

Finally, Ad Breaks are now being trialled in on-demand videos, but just with a small number of partners for now.

Blockbusters

While the updates apply to larger brands that enjoy cosy relationships with Facebook, it indicates that video advertising is going to get bigger, broader, and presumably more targeted on the social network.

As users flock to new video service such as Live, you can bet there's an offering for brands somewhere in the works. 

The message for the rest of us? If you want to stay visible on Facebook, consider going with video. 
 

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