[SMK] Social Media Knowledge


Facebook’s cross border solutions to get your brand global

While Facebook might have over 2.1 billion users, more than half (1.2 billion) are connected to a small business in another country.

Helping you leverage this market, Facebook has introduced updates to its cross-border solutions.

No Passport Required

Cross-border solutions was introduced in September 2016, as a resource for brands looking to expand their presence across borders.

Now the resource has four updates making the international transition that much smoother.

One World?

The first update is Dynamic Language Optimisation, which allows brands to include multiple languages in one campaign. Facebook will match the appropriate language to users.

The second update lets advertisers create multi-country lookalike audiences, using a combination of countries and regions. Until now, this feature was confined to a single country or region.

The next update gives brands the power to conduct multi-city targeting, which applies to cities above a certain population size.

Finally, Facebook has released the Facebook IQ Cross-Border Insights Finder, giving advertisers a data-based playbook on expanding abroad. This includes comparative data based on past Facebook and Instagram campaigns.

Do you operate in multiple markets? Have Facebook’s cross-border solutions been helpful? Let us know in the comments.

Learn with SMK through March

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally

March SMK Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEDT

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: TikTok on Wednesdays from 1 pm – 2 pm AEDT

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics Masterclass on Thursdays from 10 am – 12 pm AEDT

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module 3: Analytics Campaign Tracking and Report Analysis
  • Module 4: GA4 Round-up, Conversion Attribution & Visualisation

Influencer Marketing Masterclass on Fridays from 11 am – 1 pm AEDT

  • Module 1: 2023 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce 

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