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Google for Work gets update

Taking the carrot over the stick approach to new customer acquisition, Google has announced that Google Apps for Work is now free for certain customers.

Free lunch?

In an official statement, Google explained that customers under an existing enterprise agreement with another provider are eligible for a free ride, until the contract expires.

Google is sweetening the deal by offering to contribute to deployment and set up costs, and claims switching can save customers up to 70% in fees.

Read the fine print

It doesn’t take much reading between the lines to see Google is looking to poach customers from rivals Microsoft and IBM.

Microsoft recently made headlines for signing up former Google Apps customer GE in a deal that saw GE’s global workforce using Office 365.

At the moment the offer is only available to users in the US and Canada, but Google says a wider roll out is on the cards. Stay tuned.
 

Learn with SMK through November

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Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

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November's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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