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LinkedIn’s Top Companies 2017 Edition

Ever wondered which companies are top of pops at the moment? Wonder no more – LinkedIn's Top Companies List 2017 has been unveiled.

Cue drumroll…

And the winner is…

To pick the winners, LinkedIn looked at the most-sought after companies among its 500 million members, apparently based on billions of actions.

The winners (incidentally occurring in alphabetical nature) are Alphabet, Amazon, Facebook, and Salesforce.

Alphabet soup

What makes these companies so popular with job seekers? LinkedIn says three recurring trends: the first day counts, work-life balance, and creative job titles.

For example, new employees at Square get to meet CEO Jack Dorsey on day one, and even ask him a question. Starbucks starts new recruits with a coffee tasting, while Airbnb works trips to non-profits into its induction.

When it comes to work-life balance, 9 – 5 is so passé. Twitter doesn't even track holiday days anymore, while Edelman gives an "Escape" program to select employees, which includes $1500 and a week off.

Get creative

Finally, it turns out job seekers really want a creative job title.

Choice employees at Alphabet go by the title 'Jolly Good Fellow', while other lateral handles include Chief Storyteller, People Scientist, and Animal Caretaker. 

Do you have a creative job title? Let us know in the Comments. Signed SMK Editor AKA Word Monkey.

Learn with SMK through February

Start your SMK: Digital Excellence 30-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

February's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Google Analytics 4 on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

SEO Made Easy Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module One: 2024 Search Engine Optimisation (SEO) Trends, Challenges and Opportunities
  • Module Two: Understanding Technical SEO, User Experience & Google Search Console
  • Module Three: On-Page SEO, Website Copywriting & Content Marketing
  • Module Four: Off-Page SEO, Local SEO & Google Business Profile Optimisation

Digital Marketing Evaluation Masterclass on Fridays from 11 am – 1 pm AEST

  • Module One: 2024 Ads Trends, Landscape and Opportunities
  • Module Two: Social Ad Reporting, Evaluation & Campaign Optimisation
  • Module Three: Advertising Strategy, Targeting & Campaign Planning
  • Module Four: Social Ad Creative, Copywriting & Campaign Testing

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