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DIGITAL MARKETING NEWS

Virtru renews Google email security

Recognising a renewed social concern with information security, Google has taken the opportunity to promote G Suite’s easy integration with email encryption and digital security services.

Demand driven

Financial, medical and legal information is heavily regulated. Companies dealing with such communications are obliged to stay ahead of the game. Media coverage of recent leaks of Australian medical data have indicated the sort of public backlash that awaits organisations that fail to keep up.

When such issues dominate public discourse, corporate consumers are compelled to renew their security and privacy efforts. This can be easier with services like Virtru, Google’s recommended encryption provider.

Email security management

When combined with Virtru, G Suite users can finetune email security. They can apply watermarks to attachments, limit access to documents and set expiry dates on access rights.

Virtru also lets users revoke access that has previously been granted, as well as managing forwarding rules for attachments.

Relevance

Virtru isn’t new and it first integrated with Google Apps in 2015. However, maybe the online environment is currently producing enough push-and-pull demand for corporate clients to start paying attention.

For industries where sensitive data is a top priority, it could be a convenient solution.

So you reckon Virtru is the most convenient solution, or is there a better alternative?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

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