[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

Instagram gets more Personal/Possibly Annoying

Instagram is now recommending posts you might be keen on, whether you like it or not.

Watch this space

The new section, unambiguously labelled 'Recommended for You' appears at the bottom of the news feed and contains between three to five posts.

Instagram coughs up content based on the accounts you currently follow.

Easy does it

Instagram already makes subtle suggestions via the Explore tab, but these don't make it to the news feed.

Recommendations could introduce users to content from users that don't necessarily follow. They also forms part of Instagram's push to increase engagement, alongside the recent feature letting users follow hashtags.

However if you don't like Recommendations there's no way to turn them off. The most you can do is to hide them for a period by tapping the three dot menu next to the post.

What do you think of Instagram's new feature? Let us know in the comments.
 

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Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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