In a quest to be all things to everyone that's perhaps only matched by Facebook, Amazon is extending its tendrils into social with the launch of the Amazon Influencer Program.
Taste makers?
Currently in beta, the program offers influencers a cut on products sold and operates in a similar fashion to the Amazon Affiliate program.
One key difference is that Amazon's Influencer Program isn't open to the hoi polloi – you have to be invited to apply.
Only those with "large followings" will be in the running. However all tiers and categories will be considered.
Sign ups
If they past muster, Influencers will receive a unique vanity Amazon URL, where they can spruik their wares. This URL can be inserted into other platforms, such as a YouTube video or Instagram post.
Regular non-Influential users can browse through curated lists of recommended products.
While the impact of Influencers remains up for debate, having the blessing (and reach) of a heavyweight like Amazon could lure more brands and marketers to work with social stars.
Have you used influencers in the past? Let us know about your experiences in the Comments.
RECOMMENDED FOR YOU
Meta Releases Massive Upgrade for Advantage+ Suite of AI-Powered Tools
Meta has released a massive upgrade for its Advantage+…
Meta has released a massive upgrade for its Advantage+…
Meta Expands Instagram Creator Marketplace For Brands
Meta has announced plans to expand Instagram Creator Marketplace,…
Meta has announced plans to expand Instagram Creator Marketplace,…
Google Removed 170 million Dodgy Google Reviews in 2023
Google receives a lot of contributions across Maps and…
Google receives a lot of contributions across Maps and…