In a quest to be all things to everyone that's perhaps only matched by Facebook, Amazon is extending its tendrils into social with the launch of the Amazon Influencer Program.
Currently in beta, the program offers influencers a cut on products sold and operates in a similar fashion to the Amazon Affiliate program.
One key difference is that Amazon's Influencer Program isn't open to the hoi polloi – you have to be invited to apply.
Only those with "large followings" will be in the running. However all tiers and categories will be considered.
If they past muster, Influencers will receive a unique vanity Amazon URL, where they can spruik their wares. This URL can be inserted into other platforms, such as a YouTube video or Instagram post.
Regular non-Influential users can browse through curated lists of recommended products.
While the impact of Influencers remains up for debate, having the blessing (and reach) of a heavyweight like Amazon could lure more brands and marketers to work with social stars.
Have you used influencers in the past? Let us know about your experiences in the Comments.