AI & DIGITAL MARKETING NEWS
TV Ad Shares continue to Decline
The latest report from eMarketer reveals that as advertisement continues to evolve, TV is receiving less than a third of marketer’s budgets. Internet killed the TV star As cord-cutting continues to trend and online programing servi ....
03/05/2018
New Billing Feature from Stripe for Brands
02/05/2018 SMK Editor
With online services and shopping expanding year-on-year, there is a growing demand for tools allowing smoother e-transactions. Digital dollar signs Stripe has established a reputation of providing clients with easier ways to charge cust ....
Three indications Stories could become Facebook’s default
02/05/2018 SMK Editor
Contrary to criticisms over Facebook’s Snapchat Story clone, the social media giant seems determined to adopt the slideshow format as the true successor to status updates. What’s good for the Snap is good for the Book Faceboo ....
The power of Pinterest Propel
02/05/2018 SMK Editor
Over 1.5 million businesses use Pinterest on a monthly basis, and the platform is making it easier to promote products and track Pin performance. Promoting your Pins Having honed their promotional features within the US market, Pinterest ....
Activate Studio brings Influencers into focus
01/05/2018 SMK Editor
Now that it’s re-organised into an influencer marketing agency, Activate is launching a new service aimed at making influencer strategies accessible to smaller enterprise. Studio stra ....
Facebook’s quest for Transparency
01/05/2018 SMK Editor
Facebook has outlined how it will give greater access into advertisers' info, specifically around which ads are being used in your feed. Know the ingredients In the wake of the Cambridge Analytica scandal, Facebook is loudly proclaim ....
Linkedin goes #Hashtag Mandatory
01/05/2018 SMK Editor
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The GIFs are coming to LinkedIn
30/04/2018 SMK Editor
First there were photo editing tools, then videos. LinkedIn's march towards modernity seems to know no bounds. The latest: the ....
Martech Mashup: G Reach Planner Video Ad Exposure
30/04/2018 SMK Editor
Google has added a new gadget to the AdWords toolbox, and it’s yet another that aims to optimise video campaign outcomes. Better ad ROI advice Google’s ne ....
Australia opens probe into Facebook data fiasco
30/04/2018 SMK Editor
Following the Facebook data leak with Cambridge Analytica, Australia's privacy watchdog, the OAIC, has launched its own investigation into the misuse of private data. The whistle blows loud Following ex-Cambridge Analyitica employee ....
Snapchat serves up new Insights for Brands
27/04/2018 SMK Editor
Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development. Map to success Last August, Snapchat commenced tests with Snap to Stor ....
BeautyStack makes bookings social
27/04/2018 SMK Editor
BeautyStack combines a booking platform with a visual social network, for a beauty-themed venture that’s monetised from the outset. Premise Stylised as ‘beautystack&rsq ....