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Martech Mashup: MailChimp beyond Millennials

How do you reckon Gen Z wants you to reach out to them? It’s not social and it’s not SMS. Plus, this is a story about MailChimp, so it’s obviously… eDM to get to Z Whatever you may think of the media habits of Gen Z&mdash ....

14/05/2018

Facebook announced at their last F8 conference that the company has been collecting Instagram photos in order to “enhance the company’s artificial intelligence technology.” Were users aware? Nope. Once more, Facebook ha ....

Snapchat’s recent redesign was perhaps the most controversial, and unpopular, move in its relatively short life.   After digging the heels in early, it looks like Snapchat is bowing to public pressure, in part at least. ....

In the wake of the Cambridge Analytica fallout, it appears Facebook users have not made significant changes to their security settings. Change is hard The Wall Street Journal reported that, by and large, Facebook ....

14 US metro news publishers recently gathered in New York to share their best practices and tips using the Facebook Journalism Project. The best ways to read all about it The publishers focused on foundations such as developing performan ....

G Suite updates Access Control

10/05/2018 SMK Editor

Here’s a handy update for G Suite Admins: it’s now easier to share files through Gmail, Calendar, and associated apps. ....

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Both the Facebook and Instagram apps will soon be launching an augmented reality feature that will allow users to draw on the world around them. Paint the town A feature, accessed via Facebook Camera, will enable Instagram and Facebook u ....

Following the success of Snapchat’s Lens Studio, the platform is releasing seven new templates for face lenses. Face of the future Snappy developers will now be able to ....

Vox has released a short video tackling the dilemma of why noses seem larger in selfies rather than IRL. Big nose, small lie According to Vox, in 2017 alone the misrepresentation of noses in selfies has been driving social network users ....

New data from analytics company Parse.ly reveals Google has overtaken Facebook in becoming publishers’ most productive source for gaining external views. Changing of the times The latest information, gathered from some 2500 publish ....

LinkedIn has released its latest findings to help users get the most from their profile and stay ahead of the competition. Stand out LinkedIn's short but concise list of ....

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AdWords vids go Outstream

08/05/2018 SMK Editor

Looking for a way to engage users who are increasingly spending time on mobile devices, Google has given AdWords users access to ‘outstream video& ....