Facebook announces Three New Ad Products at Shoptalk

26/04/2018 SMK Editor

Facebook’s latest ad products use artificial intelligence to better analyse offline and online data for stronger sales optimisation. Ad revenue Facebook is doubling down on its focus towards retail brands with the  ....

LinkedIn now lets you ask for Referrals

26/04/2018 SMK Editor

LinkedIn has made seeking a reference easier than ever with the launch of the ‘Ask for a Referral’ button. Get the advantage Applicants looking for an edge are 4X more likely to be contacted by recruiters when including profe ....

Messenger gets 360 Photos and HD Video

26/04/2018 SMK Editor

Long gone are the days when Messenger was merely the place to send texts and emojis. You can already order food, send money, and make video calls on Facebook's popular app. Now you can share 360-degree photos and HD videos too. Look at this 3 ....

Facebook Local News goes Global

25/04/2018 SMK Editor

Facebook is refocusing its news algorithm to prioritise local news, so users can see articles more relevant to their immediate community. ....

Google Optimize gets a Check Up

25/04/2018 SMK Editor

Google has rollied out a new feature that makes setting up Optimze even easier. Bring in the magnifying glass When setting up your project, Optimise will auto-alert and advise should any potential issues arise from your code when creatin ....

Smarter ways to promote hashtags and profiles on Insta

25/04/2018 SMK Editor

Instagram is rolling out a handy little change in user profiles, allowing hyperlinks to generate whenever you mention another account or hashtag. Instant links Instagram is putting special focus on the biography section of user accounts, ....

Instagram Shopping adds eight more countries

24/04/2018 SMK Editor

Instagram is bringing its online shopping experience to Australia, Brazil, Canada, France, Germany, Italy, Spain, and the UK. Global village gets a little smaller Since Facebook’s $1 billion acquisition of Instagram six years ago, ....

LinkedIn launches Snapchat-style Video

24/04/2018 SMK Editor

LinkedIn users will find they can now use filters and text styles when creating videos for their own professional network. And it looks a bit like Snapchat. Snappy business LinkedIn believes that with video being shared more than 20X tha ....

Google brings out BigQuery for Analytics

24/04/2018 SMK Editor

Google has developed a digital tool to help users analyse all of their Analytics data with greater speed than ever. Go big or go home The new tool known as BigQuery is a creation of Google Developers that allows users ....

Martech Mashup: AdWords intros TrueView for reach

23/04/2018 SMK Editor

A new mode of optimisation is now available to video advertisers, as Google AdWords launches ‘TrueView for reach’. New way to bu ....

YouTube + Genius = Song Stories

23/04/2018 SMK Editor

As the latest platforms to launch its own version of Stories, Genius might seem an unlikely contender. But, YouTube has got its back. Smart song Genius is a giant database of pop song words ....