AI & DIGITAL MARKETING NEWS
Three indications Stories could become Facebook’s default
Contrary to criticisms over Facebook’s Snapchat Story clone, the social media giant seems determined to adopt the slideshow format as the true successor to status updates. What’s good for the Snap is good for the Book Faceboo ....
02/05/2018
The power of Pinterest Propel
02/05/2018 SMK Editor
Over 1.5 million businesses use Pinterest on a monthly basis, and the platform is making it easier to promote products and track Pin performance. Promoting your Pins Having honed their promotional features within the US market, Pinterest ....
Activate Studio brings Influencers into focus
01/05/2018 SMK Editor
Now that it’s re-organised into an influencer marketing agency, Activate is launching a new service aimed at making influencer strategies accessible to smaller enterprise. Studio stra ....
Facebook’s quest for Transparency
01/05/2018 SMK Editor
Facebook has outlined how it will give greater access into advertisers' info, specifically around which ads are being used in your feed. Know the ingredients In the wake of the Cambridge Analytica scandal, Facebook is loudly proclaim ....
Linkedin goes #Hashtag Mandatory
01/05/2018 SMK Editor
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The GIFs are coming to LinkedIn
30/04/2018 SMK Editor
First there were photo editing tools, then videos. LinkedIn's march towards modernity seems to know no bounds. The latest: the ....
Martech Mashup: G Reach Planner Video Ad Exposure
30/04/2018 SMK Editor
Google has added a new gadget to the AdWords toolbox, and it’s yet another that aims to optimise video campaign outcomes. Better ad ROI advice Google’s ne ....
Australia opens probe into Facebook data fiasco
30/04/2018 SMK Editor
Following the Facebook data leak with Cambridge Analytica, Australia's privacy watchdog, the OAIC, has launched its own investigation into the misuse of private data. The whistle blows loud Following ex-Cambridge Analyitica employee ....
Snapchat serves up new Insights for Brands
27/04/2018 SMK Editor
Snapchat’s foray into location-based platforming has spurred the purchase of two location firms to boost advertising, revenue, content, and product development. Map to success Last August, Snapchat commenced tests with Snap to Stor ....
BeautyStack makes bookings social
27/04/2018 SMK Editor
BeautyStack combines a booking platform with a visual social network, for a beauty-themed venture that’s monetised from the outset. Premise Stylised as ‘beautystack&rsq ....
Android Oreo lists approved password managers
27/04/2018 SMK Editor
New autofill functionality for Android Oreo promises a better password manager experience, but only if the apps meet certain criteria. Secure info, remembered for you Android is making a list of approved apps to easily and securely store and recall infor ....
Facebook announces Three New Ad Products at Shoptalk
26/04/2018 SMK Editor
Facebook’s latest ad products use artificial intelligence to better analyse offline and online data for stronger sales optimisation. Ad revenue Facebook is doubling down on its focus towards retail brands with the ....