[SMK] AI & Digital Marketing Capability Transformation

AI & DIGITAL MARKETING NEWS

New Instagram algorithm focuses on Recent Posts

Instagram is unveiling a new algorithm focused on bumping current posts to the top of the feed. Higher quality feed In the wake of criticisms directed at the state of Instagram’s News Feed, the app has massaged its formula to hone ....

17/04/2018

Slack has released a new policy that will allow project managers to read employee DM’s without their express consent. Big brother is watching, maybe Slack’s most recent update enables administrators to export shared data pass ....

Intuitive search with Hire by Google

16/04/2018 SMK Editor

Just over a year since Hire by Google launched, they’ve now unveiled new functionality to faster find the right candidates. Naturalising recruitment recall Hire by Google&r ....

Last Click is so Last Year

16/04/2018 SMK Editor

When digital advertising first started, the online environment was very different.   Back then, all of us only had one device - a single desktop or laptop - and there was really only one digital channel to advertise on: AdWords Search. ....

Facebook is bringing new ways for content creators engage and grow their community, manage presence, and build business. Creating opportunity Facebook Creator app and Creators site were just the first steps in testing new tools to aid in ....

LinkedIn launches Chrome Extension

13/04/2018 SMK Editor

LinkedIn has developed a new Chrome add-on to make tracking your professional network easier with the new web explorer feature. Stay linked with LinkedIn (and Chrome) Starting this month, Chrome users can be kept up to date on their Link ....

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Researchers from Princeton have found that only 10.5% of affiliate marketing on YouTube is appropriately disclosed to viewers. There's even less proper disclosure on Pinterest. Silence not golden Australian marketers who use affiliates and influencer ....

Google’s new GIF service

13/04/2018 SMK Editor

Google has bought Tenor, a GIF search service that already powers a bunch of GIF keyboards, including Messenger. Google image of the future Cathy E ....

Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robu ....

Video Chat for Messenger Lite

12/04/2018 SMK Editor

Facebook has announced their launch of Video Chat on Messenger Lite for Android, a streamlined version of the app offering core features for older devices. Keeping it lite Facebook has made the feature available across nearly all its pla ....

Dropbox has unveiled a new add-in for Microsoft Outlook that will allow users to share files of any size, making it easier than ever to send larger files without the pesky data cap. Room when you need it Have you ever found yourself play ....

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Facebook has unveiled a new tool allowing travel brands to shape holiday makers’ travel plans before they’ve even chosen a destination. An edge for travel advertisers In an effort to appeal to perspective travelers, Facebook ....