Last Click is so Last Year

16/04/2018 SMK Editor

When digital advertising first started, the online environment was very different.   Back then, all of us only had one device - a single desktop or laptop - and there was really only one digital channel to advertise on: AdWords Search. ....

Facebook tests new Tools for Creators

16/04/2018 SMK Editor

Facebook is bringing new ways for content creators engage and grow their community, manage presence, and build business. Creating opportunity Facebook Creator app and Creators site were just the first steps in testing new tools to aid in ....

LinkedIn launches Chrome Extension

13/04/2018 SMK Editor

LinkedIn has developed a new Chrome add-on to make tracking your professional network easier with the new web explorer feature. Stay linked with LinkedIn (and Chrome) Starting this month, Chrome users can be kept up to date on their Link ....

Study: Influencers silent on Affiliate Kickbacks

13/04/2018 SMK Editor

Researchers from Princeton have found that only 10.5% of affiliate marketing on YouTube is appropriately disclosed to viewers. There's even less proper disclosure on Pinterest. Silence not golden Australian marketers who use affiliates and influencer ....

Google’s new GIF service

13/04/2018 SMK Editor

Google has bought Tenor, a GIF search service that already powers a bunch of GIF keyboards, including Messenger. Google image of the future Cathy E ....

Snapchat and Instagram still strong with 18 to 24-year-olds

12/04/2018 SMK Editor

Pew Research Centre has released their latest report on social media trends of 2018, confirming Instagram and Snapchat’s continuing popularity with younger demographics. Youthful social apps The numbers are in and it appears a robu ....

Video Chat for Messenger Lite

12/04/2018 SMK Editor

Facebook has announced their launch of Video Chat on Messenger Lite for Android, a streamlined version of the app offering core features for older devices. Keeping it lite Facebook has made the feature available across nearly all its pla ....

Dropbox launches add-in to Microsoft Outlook

12/04/2018 SMK Editor

Dropbox has unveiled a new add-in for Microsoft Outlook that will allow users to share files of any size, making it easier than ever to send larger files without the pesky data cap. Room when you need it Have you ever found yourself play ....

Facebook gives Travel Brands more Influence

11/04/2018 SMK Editor

Facebook has unveiled a new tool allowing travel brands to shape holiday makers’ travel plans before they’ve even chosen a destination. An edge for travel advertisers In an effort to appeal to perspective travelers, Facebook ....

YouTube is going “Dark”

11/04/2018 SMK Editor

YouTube has officially brought its Dark Theme to the mobile platform, and Apple users will be happy to know they are first in line. Power saver Since the introduction of a darker theme to the YouTube web platform, users have been anxious ....

Dual wield the power of Google and YouTube AdWords

11/04/2018 SMK Editor

Google has recently announced they are streamlining the reach of AdWords to be more reflective of the product habits of consumers. Efficient advertisements Consumers have taken to researching just about any product before buying, from vi ....