AI & DIGITAL MARKETING NEWS
Marketers continue, cautiously, with Facebook
In the wake of Facebook’s recent data scandal, advertisers are reluctantly maintaining their same budgets through Facebook marketing services. Facing the music Since the reveal of Cambridge Analytica’s dodgy data harve ....
23/04/2018
Instagram wants to buy your next Movie Ticket
23/04/2018 SMK Editor
Instagram is striving to compete with major online shopping services with the release of its own payment platform. Insta-booking Instagram is currently ....
YouTube wants in on Music
20/04/2018 SMK Editor
YouTube is looking to get in on the music streaming industry, and it wants to do so with ads galore to encourage paid subscription. Pay for peace YouTube is opting for a business model as classic as it is annoying, bombarding free users ....
Will Facebook woes boost Google+?
20/04/2018 SMK Editor
The #deletefacebook movement has gained momentum from concerns for fake news and ....
Adobe: the irrelevance of online ads
20/04/2018 SMK Editor
Some 70% of advertisers are confident that their web ads are on point. Adobe reckons they’re wrong. All of the ads, some of the time You can’t please all the people a ....
Facebook users more Critical of News
19/04/2018 SMK Editor
Last year Facebook started a test giving users more background info on where a news source originated. The platform is now expanding on that approach. Smarter reading Facebook’s own research as identified key information that users ....
Filters and text come to LinkedIn Video
19/04/2018 SMK Editor
LinkedIn has recently introduced filters and text styles, helping users streamline side projects as well as spice up videos fast and efficiently. Adding flare With the launch of filters last October, the reception was overwhelmingly posi ....
Improvements for Messenger Group Chats
19/04/2018 SMK Editor
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Snapchat preps for original News Feed
18/04/2018 SMK Editor
Snap Map remains the primary focus of Snapchat’s business with its map-based redesign released in 2017. Search your surroundings Snapchat is bringing its map feature into the core design of the app and encouraging users to thumb th ....
Medium pays bonus to Partners
18/04/2018 SMK Editor
Publishing platform Medium has debuted a new business model for readers to pay a monthly fee to gain access to exclusive and curated content. Bonus for a job well done Medium will be paying participating partners with revenue shares base ....
YouTube set sights on Movie Theatres
18/04/2018 SMK Editor
YouTube is planning on brining films featuring stars including Susan Sarandon and Eminem to theatres in 2018. From mobile screen to big screen The uber popular streaming platform will be making a transition from producing shows and web s ....
Win back the unsubscribed: Google marketer advice
17/04/2018 SMK Editor
Existing customers cost less than new ones, but it’s a sad truth that churn does happen. So, what if the ones that leave could be coaxed to come back? For Android apps, Google insiders have some advice on how to bring folks back into your fold. Brin ....