BMW Ad “Promoted Street/Drag Racing” – ASB

17/11/2017 SMK Editor

The Advertising Standards Board has upheld a complaint against a BMW ad for the BMW i3. The ad was shown on YouTube, Facebook and Instagram. What happened? The complaint alleged the ad promoted illegal street racing. The ad shows a BMW i ....

Chipotle takes to Instagram for queso

16/11/2017 SMK Editor

Chipotle has taken advantage of Instagram Stories to post 100 photos of queso dip to bolster their latest ad campaign. A queso qualified success The recent ad campaign, aptly titled Queso Cup, is a reaction to previously mixed reviews fl ....

Snapchat unveils 3D World Lenses

16/11/2017 SMK Editor

Snapchat has announced the ability for brands to sponsor characters and products through 3D World Lenses. More than just a dancing hot dog For those familiar with Snapchat’s filter and lenses you may recall a dancing hot dog that w ....

LinkedIn releases Workforce Report

16/11/2017 SMK Editor

LikedIn has released their analytics for the month of September, tracking over 141 million users, 20,000 companies recruiting, and over 3 million jobs posted every month. The numbers are in Divided between local and national sections, th ....

Germany cracks down on social media hate speech

15/11/2017 SMK Editor

Germany has enacted a new law to regulate social media platforms in ensuring hate speech be removed following reported complaints. Das Netzwerkdurchsetzungsgesetz Abbreviated as ....

Google lets users add to Street View

15/11/2017 SMK Editor

Google has announced “Street View ready,” allowing anyone with an Insta360 Pro camera to add to the Street View database. Google Maps gets communal The process initially made possible by Google’s Street View cars is now ....

Facebook wants to bring VR to Live Venues

15/11/2017 SMK Editor

Facebook announced plans to launch “Venues,” an app for watching live concerts, sports, and movie premiers with friends. Virtual venue for you and your friends Unveiled at the Oculus Connect conference, Mark Zuckerberg said&n ....

Video Calls now core Android capability

14/11/2017 SMK Editor

Video calling is being integrated into the core Android functionality—taking it to FaceTime and making it as easy as a voice call or SMS. Video into the OS Google Duo is promoted as the ‘highest quality one-to-one video calling app’. No ....

Social kids can click on Kudos 🙂

14/11/2017 SMK Editor

Once an image sharing app, Kudos 🙂 has reinvented itself as a social network—and its main goal is to train children under 13 to be good at new media. What Kudos ....

Messenger Lite goes global

14/11/2017 SMK Editor

Facebook has expanded the launch of Messenger light for North American and UK networks. An app for all nations Previously developed as a data-friendly app for developing countries with poor bandwidth, Facebook is making Messenger Lite av ....

Martech Mashup: Cortana comes to Skype

13/11/2017 SMK Editor

In the tech-giant race to insert their AI into everything, Microsoft has sprinted to catch the pack by effectively integrating virtual assistant Cortana into benchmark chat app ....