Facebook sets new sights on Recruitment

13/11/2017 SMK Editor

Following its first foray into job ads, Facebook has teamed with job ad aggregator ZipRecruiter for a major push in the recruitment sector. ....

YouTube Ads get Personal

10/11/2017 SMK Editor

YouTube will soon begin using Google Maps and app install data to better personalise ads for users. New tools for YouTube marketers YouTube has also introduced an array of new tools for marketers to better reach audiences, the most notew ....

Snapchat sets Filters on the Sky

10/11/2017 SMK Editor

Snapchat recently released a new line of augmented reality filters, this time turning to altering the sky’s horizon instead of just facial gimmicks. Look to the Sky Filters The new feature, simply called Sky Filters, can automatica ....

Smart Display for Google: A New Horizon

10/11/2017 SMK Editor

In September, I was fortunate to be invited to the Google APAC Display Network Summit held in Google's new Singapore head office. The Summit was the first time Google has ever held a Summit focusing entirely on the Display Network. The announcement tha ....

Facebook improves Live API

09/11/2017 SMK Editor

Facebook  is introducing new tools to aid publishers and developers in creating more efficient Facebook Live broadcasts. Reach ....

LinkedIn's inside stats on Audience Engagement

09/11/2017 SMK Editor

LinkedIn has released a bunch infographics compiled from 9000 global members, to give marketers a better understanding of audience engagement preferences. Numbers to help improve strategy ....

Twitter’s new Live Video moment

09/11/2017 SMK Editor

Twitter has announced it's moving forward with 16 original live shows, thanks to funding made possible through achieving ad revenue goals. Commercials pay for content Last May, ....

Target bakes Pinterest into Search App

08/11/2017 SMK Editor

Pinterest has announced a partnership with Target to co-opt its visual search Lens with Target’s proprietary app and website. Target gets Pinteresting ....

Keybase launches encrypted group chat Teams

08/11/2017 SMK Editor

Professional chat and file sharing app Keybase has launched Teams, allowing users to engage in encrypted group chats, akin to Slack. The more the merrier From the creators of OkCupid and Sparknotes, ....

Be ready to Shopify Instagram

08/11/2017 SMK Editor

As a platform for eCommerce, Shopify has an ally in Instagram. Together, they may sell everything yo ....

Best practice for GIFs in eDMs

07/11/2017 SMK Editor

Do you think of GIFs as a format designed to show cats and minions high-fiving to a pseudo-witty caption? Well, they’re emerging as genuine mode of brand communications. New ....