Martech Mashup: Google Drive File Stream

09/10/2017 SMK Editor

We’ve previously reported that Drive File Stream was being tested with some of G Suite’s early adopter crowd. Well, apparently the beta went well. Now ....

Facebook releases China specific app: Colorful Balloons

06/10/2017 SMK Editor

Last May Facebook launched a photo-sharing app in China, where its popular social networking services are currently banned. China relaxes (a bit) on social media ....

Facebook to showcase Publisher Logos

06/10/2017 SMK Editor

Facebook will be introducing publisher logos next to articles found in the Trending and Search sections, in an effort to push source recognition. Here’s your news and here’s where it came from ....

Reddit launches proprietary Video Player

06/10/2017 SMK Editor

The self-proclaimed “front page of the internet” has launched its own native video player for direct upload. Video goes in house ....

Facebook Influencer Marketing gets Pricey

05/10/2017 SMK Editor

Facebook is shifting the sponsored content of social personalities into paid posts, and leaving the boosting of influencers to the advertiser’s discretion. Brand influencers get put into new pecking order Brands will now have to ch ....

Instagram Direct Replies move on Messaging

05/10/2017 SMK Editor

Instagram users are now able to directly respond to individual shared videos and photos thanks to threaded conversations. Instant sticker, instant r ....

YouTube adds Breaking News tab

05/10/2017 SMK Editor

YouTube has generated a ‘Breaking News’ section across all its platforms. YouTube wants you to stay informed The news feed encompasses videos pertaining to world events and breaking stories, first noticed by ....

Instagram reaches new Advertiser Milestone

05/10/2017 SMK Editor

Instagram has breezed past another lucrative milestone: 2 million monthly advertisers. Marketers on the grow at Instagram The increase in mobile video engagement has led to a influx of advertisement, up more than 80%. The extra v ....

Millennials can’t live without Amazon

04/10/2017 SMK Editor

In the 18-34 demographic, the Amazon app is widely considered indispensable. In fact, according to one recent report, it rates higher than any single social media app out there. Millennials’ most valued A ....

NBC’s Snapchat show attracts 29 million millennials

04/10/2017 SMK Editor

NBC News' recently launched Stay Tuned, an app based news program, is going rather well. It now has 29 million viewers, 60% are under 25 years. The medium is the message The first ever daily news program on Snapchat, with co- ....

Facebook tests waters with News Subscriptions

04/10/2017 SMK Editor

Mark Zuckerberg recently announced that Facebook’s new strategy to bolster the media industry is to use an old tactic: subscriptions. For one low monthly payment In a growing culture of algorithm driven news feeds, Facebook is look ....